The foundation for your personal brand or value proposition is identifying how you can fix a company’s pain points.

There’s always some truth in stereotypes. Older workers should reinvest time in the skills that keep them from seeming out of touch.

Career coaches have a broad range of specialties, but if you’re stuck or frustrated, an experienced, certified coach is a great investment.

Naming the things that make your brand unique will serve you in your current role, new opportunities, interviews, and public speaking.

Career development includes taking note of where you’ve been, where you are, and where you want to go.

Informational interviews can reward you with volumes of knowledge that will help you in every step of your job pivot or search process.

Whether you’re working or unemployed, this exercise will set the stage for what your personal brand will signify.

If you're under the illusion you can pull a personal brand out of a hat with a resume and LinkedIn profile, you'll likely be disappointed.

Job requirements and skills are always evolving. A gap analysis helps you create an action plan to make yourself a better candidate.

Personal branding encompasses every part of the job search process - a resume is but one, small part.