In developing personal brand messages, I love the power of three – small enough to create and easy to remember.

In developing your brand, remember that features describe what you do, but articulating benefits sets you apart from the competition.

Whether you're a gifted writer or not, this formula will help you create your LinkedIn 'About' section.

Are you putting off updating your LinkedIn headshot? I understand. Just because it’s the first thing people see when they access your profil

You have six seconds to capture a recruiter’s interest on LinkedIn. Craft the perfect headshot, background, and headline with these tips.