Memorize a quick summary of what happened, deliver a simple yet compelling reason for the gap, and then stop talking.

More than just listing your skills and work history, an effective resume promotes your successes and potential accomplishments.

In developing personal brand messages, I love the power of three – small enough to create and easy to remember.

In developing your brand, remember that features describe what you do, but articulating benefits sets you apart from the competition.

If you're under the illusion you can pull a personal brand out of a hat with a resume and LinkedIn profile, you'll likely be disappointed.

Why do people think cover letters are passé? Because they aren’t using them strategically, and therefore, don’t get the job.