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    How to Exert Control Over Your Brand, Even in Uncertain Times
    Hillary Hufford-Tucker
    • 2 min

    How to Exert Control Over Your Brand, Even in Uncertain Times

    While excellent results are the foundation of what you do, these brand development tips offer stability in uncertain times.
    How to Define Your Value Proposition
    Hillary Hufford-Tucker
    • 1 min

    How to Define Your Value Proposition

    The foundation for your personal brand or value proposition is identifying how you can fix a company’s pain points.
    4 Ways Aging Workers Can Maintain Relevance
    Hillary Hufford-Tucker
    • 4 min

    4 Ways Aging Workers Can Maintain Relevance

    There’s always some truth in stereotypes. Older workers should reinvest time in the skills that keep them from seeming out of touch.
    Two Simple Ways to Develop your LinkedIn Network, with Examples
    Hillary Hufford-Tucker
    • 2 min

    Two Simple Ways to Develop your LinkedIn Network, with Examples

    As uncomfortable as it might be, developing network contacts can help with job prospects, advancement , and build new friendships.
    The Secret to Writing and Receiving LinkedIn Recommendations (with samples)
    Hillary Hufford-Tucker
    • 2 min

    The Secret to Writing and Receiving LinkedIn Recommendations (with samples)

    Over 87 percent of recruiters use LinkedIn to evaluate candidates, their skills, and others' recommendations. How do you get an endorsement?
    Lowering the Red Flags on Employment Gaps
    Hillary Hufford-Tucker
    • 4 min

    Lowering the Red Flags on Employment Gaps

    Memorize a quick summary of what happened, deliver a simple yet compelling reason for the gap, and then stop talking.
    Objectives are Passé. Create a Personal Brand Statement Instead.
    Hillary Hufford-Tucker
    • 3 min

    Objectives are Passé. Create a Personal Brand Statement Instead.

    A personal brand statement replaces the old-school objective on your resume and is the foundation for your brand narratives.
    What does your LinkedIn header say about you?
    Hillary Hufford-Tucker
    • 4 min

    What does your LinkedIn header say about you?

    If you don’t give hiring managers the quick visual and keyword cues they need in those precious moments, they’ll look elsewhere.
    Unlocking Your Potential with a Career Coach
    Hillary Hufford-Tucker
    • 1 min

    Unlocking Your Potential with a Career Coach

    Career coaches have a broad range of specialties, but if you’re stuck or frustrated, an experienced, certified coach is a great investment.
    The (Not So) Secret Way to Follow Through on Your Job Application
    Hillary Hufford-Tucker
    • 2 min

    The (Not So) Secret Way to Follow Through on Your Job Application

    There are a million reasons a hiring manager doesn't see your resume. If you want the job, you need to give more to the process.
    What’s in a value-driven resume?
    Hillary Hufford-Tucker
    • 4 min

    What’s in a value-driven resume?

    More than just listing your skills and work history, an effective resume promotes your successes and potential accomplishments.
    What is a personal brand?
    Hillary Hufford-Tucker
    • 1 min

    What is a personal brand?

    Naming the things that make your brand unique will serve you in your current role, new opportunities, interviews, and public speaking.
    5 Tips for Hiring Resolutions in 2022
    Hillary Hufford-Tucker
    • 2 min

    5 Tips for Hiring Resolutions in 2022

    In the interest of candidate/employee retention , and all-around kindness, I suggest the following resolutions for hiring teams.
    5 Proven Job Search Strategies
    Hillary Hufford-Tucker
    • 2 min

    5 Proven Job Search Strategies

    Proven job search strategies and tactics that are integral to helping you reach your goals.
    A Practical Guide to Blogging for Personal Brands
    Hillary Hufford-Tucker
    • 3 min

    A Practical Guide to Blogging for Personal Brands

    Blogging is a path for many professionals to establish themselves as thought leaders or influencers.
    The Power of Three in Personal Brand Promotion
    Hillary Hufford-Tucker
    • 1 min

    The Power of Three in Personal Brand Promotion

    In developing personal brand messages, I love the power of three – small enough to create and easy to remember.
    Career Stories with Benefits
    Hillary Hufford-Tucker
    • 2 min

    Career Stories with Benefits

    In developing your brand, remember that features describe what you do, but articulating benefits sets you apart from the competition.
    What Does Career Development Mean to You?
    Hillary Hufford-Tucker
    • 2 min

    What Does Career Development Mean to You?

    Career development includes taking note of where you’ve been, where you are, and where you want to go.
    Quick Interview Thank You Notes
    Hillary Hufford-Tucker
    • 2 min

    Quick Interview Thank You Notes

    You don't need to write a novel to show your excitement and recap your abilities. Use these simple steps to create a focused thank you note.
    The Evolution of the Job Search
    Hillary Hufford-Tucker
    • 1 min

    The Evolution of the Job Search

    If you haven’t looked for a job in recent years, much has changed. It’s about creating an integrated strategy for promoting your brand.
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