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    How to Exert Control Over Your Brand, Even in Uncertain Times
    Hillary Hufford-Tucker
    • 2 min

    How to Exert Control Over Your Brand, Even in Uncertain Times

    While excellent results are the foundation of what you do, these brand development tips offer stability in uncertain times.
    What does your LinkedIn header say about you?
    Hillary Hufford-Tucker
    • 4 min

    What does your LinkedIn header say about you?

    If you don’t give hiring managers the quick visual and keyword cues they need in those precious moments, they’ll look elsewhere.
    What is a personal brand?
    Hillary Hufford-Tucker
    • 1 min

    What is a personal brand?

    Naming the things that make your brand unique will serve you in your current role, new opportunities, interviews, and public speaking.
    The Power of Three in Personal Brand Promotion
    Hillary Hufford-Tucker
    • 1 min

    The Power of Three in Personal Brand Promotion

    In developing personal brand messages, I love the power of three – small enough to create and easy to remember.
    Defining Your Personal Brand? Start by SWOTing Yourself.
    Hillary Hufford-Tucker
    • 3 min

    Defining Your Personal Brand? Start by SWOTing Yourself.

    Whether you’re working or unemployed, this exercise will set the stage for what your personal brand will signify.
    Personal Branding: Hocus Pocus or Strategic Focus?
    Hillary Hufford-Tucker
    • 2 min

    Personal Branding: Hocus Pocus or Strategic Focus?

    If you're under the illusion you can pull a personal brand out of a hat with a resume and LinkedIn profile, you'll likely be disappointed.
    3 Things to Know Before Creating Your Personal Brand Website
    Hillary Hufford-Tucker
    • 4 min

    3 Things to Know Before Creating Your Personal Brand Website

    Build your career and brand by blending your experience, personality, and aspirations into a personal website.
    How to Define Your Value Proposition
    Hillary Hufford-Tucker
    • 1 min

    How to Define Your Value Proposition

    The foundation for your personal brand or value proposition is identifying how you can fix a company’s pain points.
    Getting What You Want from a Personal Brand
    Hillary Hufford-Tucker
    • 2 min

    Getting What You Want from a Personal Brand

    Blend your work experience, skillsets, personality, background with how you solve problems, and you have your unique personal brand.
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