• Hillary Hufford-Tucker

How to Define Your Value Proposition

Pinpointing exactly what you offer a prospective employer can be complicated.

But the foundation for your personal brand or value proposition is identifying how you can fix a company’s pain points.

Why focus on solutions?

From a dishwasher to a CEO, success is based on the ability to resolve issues.

Communicating positive outcomes is the key to proving your value.

If you’re searching for work, determine how your past accomplishments and future results will benefit a prospective employer.

Use the four questions above to create your personal brand and value proposition.

Good luck with your search!


As a certified career coach, Hillary guides extraordinary people and their personal brands. She’s a career solutionista that helps clients discover their unique worth to find new employment, pivot industries, or move toward cause-oriented work. When Hillary’s not busy coaching amazing people, she rides bikes, learns about wine, cooks for friends, and travels globally with her family. Find out more at www.careersolutionista.com.

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