How to Define Your Value Proposition
Pinpointing exactly what you offer a prospective employer can be complicated. But the foundation for your personal brand or value proposition is identifying how you can fix a company’s pain points.
WHY FOCUS ON SOLUTIONS?
From a dishwasher to a CEO, success is based on the ability to resolve issues.
Communicating positive outcomes is the key to proving your value.
If you’re searching for work, determine how your past accomplishments and future results will benefit a prospective employer.
RESULTS: How do you solve the company's problems?
UNIQUENESS: What makes you better than the competition?
CLARITY: Are you communicating your precise value?
CREDIBILITY: Is your value proposition proven and authentic?
Use the four questions above to create your personal brand and value proposition.