• Hillary Hufford-Tucker

How to Define Your Value Proposition

Pinpointing exactly what you offer a prospective employer can be complicated. But the foundation for your personal brand or value proposition is identifying how you can fix a company’s pain points.


  • From a dishwasher to a CEO, success is based on the ability to resolve issues.

  • Communicating positive outcomes is the key to proving your value.

  • If you’re searching for work, determine how your past accomplishments and future results will benefit a prospective employer.


  • RESULTS: How do you solve the company's problems?

  • UNIQUENESS: What makes you better than the competition?

  • CLARITY: Are you communicating your precise value?

  • CREDIBILITY: Is your value proposition proven and authentic?

Use the four questions above to create your personal brand and value proposition.

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