How to Define Your Value Proposition

Pinpointing exactly what you offer a prospective employer can be complicated. But the foundation for your personal brand or value proposition is identifying how you can fix a company’s pain points.

WHY FOCUS ON SOLUTIONS?

• From a dishwasher to a CEO, success is based on the ability to resolve issues.

• Communicating positive outcomes is the key to proving your value.

• If you’re searching for work, determine how your past accomplishments and future results will benefit a prospective employer.

ASK YOURSELF:

• RESULTS: How do you solve the company's problems?

• UNIQUENESS: What makes you better than the competition?

• CLARITY: Are you communicating your precise value?

• CREDIBILITY: Is your value proposition proven and authentic?

Use the four questions above to create your personal brand and value proposition.

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