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  • Hillary Hufford-Tucker

What is a personal brand?

There are a million opinions about branding – especially of the personal sort. πŸ‘‰πŸ» According to Jeff Bezos, your personal brand is what people say about you when you leave the room.


  • Are you a leader?

  • Do you consistently exceed expectations?

  • Are you always late?

  • Do you present problems without solutions?

When discussing a personal brand, I’ve heard people say:

… that your network is the only thing that matters

… that your brand comes from your title and salary

… that a good resume and LinkedIn profile will get you noticed


Your brand is more than these things, but it can be hard to pinpoint because it’s a collection of your unique traits.


βœ” Your passions

βœ” How you get things done

βœ” Your vision

βœ” What you value

βœ” Your commitment

βœ” How you treat and lead others

βœ” Why you do what you do

βœ” Past successes

βœ” And more


Naming the things that make your brand unique will serve you in your current role, new opportunities, interviews, and public speaking.


Start your brand successes list today!


Please let me know other attributes you think should be included in the personal brand infographic.

As a certified career coach, Hillary guides extraordinary people and their personal brands. She's a career solutionista that helps clients discover their unique worth to find new employment, pivot industries, or move toward cause-oriented work. When Hillary's not busy coaching amazing people, she rides bikes, learns about wine, cooks for friends, and travels globally with her family. Find out more and sign up for her newsletter at www.careersolutionista.com.


#personalbrand #personalbranding #reputation #careerdevelopment #careersolutionista

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